END AGEISM

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LEARN MORE

The Duty Free campaign addresses the often insidious ways age discrimination rears its head on the job. With a lack of digital training, there were significant digital and technical obstacles that held this generation back pre COVID-19. Now, with companies moving faster into the virtual world at a dizzying clip, those who have maintained a job must prove they are tech-literate to remain viable within their own workplaces. The need to create solutions for multigenerational workplaces is evidently clear as the number of Americans ages 65 and older is projected to nearly double from 52 million in 2018 to 95 million by 2060.

Important Facts:

  • In a survey of people 60 and older, 80% reported experiencing ageism—such as other people assuming they had memory or physical impairments due to their age.

  • While 72% of women between the ages of 45 and 74 think people face age discrimination at work, only 57% percent of men in the same age range agree.

  • Older adults are working longer. By 2018, 24% of men and about 16 percent of women ages 65 and older were in the labor force.

  • Yet, Older workers are also now more likely to face long-term unemployment due to COVID-19. Unemployment rates for adults 55 and older went from 3.3% to 13.6%.

  • Age diversity in the workplace has been shown to increase productivity, learning, and output, as well as maintain a higher morale.

Our impact goals aim to provide older adults with resources to keep them competitive in the workplace, while educating others about conscious and unconscious ageism.

Watch our Q&A with The World Health Organization & International Labour Organization on ending ageism!

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HOW CAN YOU HELP?

  1. Let your community know about Duty Free Film and urge them to watch it in theaters or host a private screening! Watch here.

  2. Fuel our movement by donating to our impact efforts.

  3. Dialogue is a powerful way to engage in things that matter to us. Start a conversation about ageism at home, at work, in the classroom or in the policy-making space. Download the World Health Organization’s conversation guide.

  4. Read the NYC Commission on Human Rights Legal Enforcement Guidance on Employment Discrimination on the Basis of Age. If you are based in New York and believe to have experienced or witnessed age discrimination, submit your claim here or call 212-416-0197 and the Commission will investigate.

  5. What you do after 50 can be just as amazing as what you've done before 30. Join the AARP Disrupt Aging Movement here.

  6. Changing the Narrative's Age-Friendly Workplace campaign is spreading awareness about the value of older workers and intergenerational workplaces. Learn how to become an age-friendly employer and why intergenerational workplaces are better for everyone here.

  7. The movement to #endageism starts with us talking about it together and being on the same pAGE. Join virtual discussions, host your own, or watch Changing the Narrative’s PBS12 Series here.